Some market segments are referred to by acronyms and initials:
List of abbreviations for market segments
<h3>Customer segments
- DINKY â€" Double income no kids
- SOHO â€" Small office, home office
- VSB â€" Very small business
- SMB â€" Small medium business / SME â€" Small and medium enterprise
- VALS â€" Values attitude and life-styles
- LOHAS â€" Lifestyles of health and sustainability
- LOVOS â€" Lifestyle of voluntary simplicity
- SAM â€" Segmented addressable market
- VLE â€" Very large enterprise
Market/product segments
- BPO â€" Business process outsourcing
- Comms â€" Communications sector
- DIY â€" Do It yourself market
- FMCG â€" Fast-moving consumer goods
- FSS â€" Financial services sector
- HoReCa â€" Hotel, restaurant, café
- H&LS â€" Health and life sciences
- ICT â€" Information & communication technology
- RPO â€" Recruitment process outsourcing
References
